Use Weird Call to Actions on Buttons

How many times has this happened to you:

You’re about to enter your email address to get your hands on free report…

…and at the very last second, a voice in your head screams out “Don’t do it!”.

So you click away, never to return.

You’re probably wondering:

“How can I prevent that from happening to my potential subscribers?”

Here’s how:

You may have noticed that my Sumo popup’s button says “Let’s do this!”

And my homepage form button says “I’m in!”

Why don’t I use traditional button copy, like “join” or “submit”?

Two reasons:

1) Words like “submit”, “register” and “join”make you feel like you’re committing to something serious.

Not good.

2) Boring terms make your button blend in with the 256,000 other buttons online that use the same 5 words.

On the other hand, whimsical phrases like “Sounds good!” and “Let’s do this!” stand out and put people at ease.

Pat Flynn does a great job of this at Smart Passive Income. His email opt-in form’s button says “Get Started!”.

“Get Started!” sends the message that you’re about to start something exciting…

…not just sign up for yet another email list.