Viral Content: Ask People to Share.

Include a CTA at the end of your post…and make it personalized.

Hubspot found that targeted CTAs (“Share these weight loss tips”) outperformed generic CTAs (“share this post”) by 42%.

BRIAN'S TAKE

You’d be surprised how many shares and comments you can get simply by asking.

That’s why I include a “leave a comment” CTA at the end of every post.

For example, I recently published a post that shows people how to increase traffic.

And at the end of the post, I toss in a hyper-targeted CTA:

Note how I don’t say something generic like, “leave a comment”.

The CTA is VERY specific to what the person just read.

Like Hubspot found, I notice that the hyper-targeted CTA works GREAT.

In fact, that post has over 400 comments:

In this example my CTA was to leave a comment.

But the same rules apply for social shares.

How about an example?

Back when I first launched my Definitive Guide to Link Building, I included a targeted CTA to tweet it out:

When someone clicked on that link, a pre-populated tweet appeared:

And that super-targeted CTA generated A LOT more shares than if I said something generic like, “share this”.