Viral Content: Include an Infographic

Data from BuzzSumo found that infographics generate 2.3x more social shares than how-to posts.

BRIAN'S TAKE

Infographics are dead?

HA!

Like any content — if you want your infographic to go viral — you need to bring it.

In other words:

Turning a lame post like “5 tips for Twitter marketing” into an infographic isn’t going to magically turn it into a winner.

But if you have highly-visual topic on your hands, an infographic can push it to the next level.

In fact, here are two infographics I’ve put out in recent years…

…along with some data on how they performed.

Infographic #1: On-Page SEO: Anatomy of a Perfectly Optimized Page

(4746 social shares & links from 348 referring domains)

Infographic #2: Google’s 200 Ranking Factors (Infographic Version)

(5765 social shares & links from 189 referring domains)

Bottom line?

Infographics STILL work. But to go viral, they need to be awesome.