Viral Content: Mention Influencers

Link to influential people in your post (and let them know about it). A Columbia University study found that for your content to go viral, influencer shares were”critical”.

BRIAN'S TAKE

Here’s the secret to getting an influencer to share your content with their audience:

Make them feel awesome.

How about some proof that this approach actually works?

A while back I published a case study that revealed how Jimmy generated 36,282 visitors and 1,000 email subscribers from a single post.

In that case study I pointed out that one of the main reasons Jimmy’s post went viral was that he mentioned a lot of influencers.

But he didn’t just mention influencers and call it a day. He reached out to let them know.

In case you’re curious, here’s the email that Jimmy sent to the influencers that he mentioned:

And an example of one of their responses:

Pretty cool, right?