Viral Content: Put Share Buttons Above the Fold

A Google study found that elements above the fold are seen by 58% more people than those pushed further down the page.BRIAN'S TAKE

There’s a game I see a lot of bloggers play with their readers…

It’s called: “Find the share button”.

And it KILLS their ability to generate shares.

Me?

I make put my social share buttons where you can’t miss ’em.

Not only are they prominently displayed above the fold:

But the buttons follow you as you scroll down the page:

Here’s the takeaway:

If it takes someone more than a half-second to find your share buttons, put them in a more prominent place.

(Like above the fold)