Viral Content: SEO Tag Copy=Adwords Ads

Adwords ads are designed to maximize clicks. Base your SEO title and description tags on Adwords ads to maximize traffic from search engines.

When your content shows up in search engines or on social media, two things can happen:

Thing #1: People click on your result

Thing #2: People click on something else

For your content to go viral, you need to maximize clicks to your post.

And to do that?

You need compelling title and description tag copy.

But how do you know what to put in your title and description tags?

That’s easy: just use Adwords ads.

BRIAN'S TAKE

Remember that click through rate makes up about 70% of Google Adwords’ Quality Score.

(In other words: the higher your CTR, the better your Quality Score)

So you better believe advertisers work their tails off to maximize their CTR.

And when you use their copy in your meta tags, you have a result that people love to click on.

For example, let’s say your post is about “app marketing”.

You’d simply search in Google for “app marketing”:

And use the words and phrases that show up for Adwords Ads…

…in your title and description tags.