Viral Content: Use Pro Images

Image quality makes a huge difference. An internal Marketing Sherpa study found that pro images received 121% more Facebook shares than”semi-professional” photos.

BRIAN'S TAKE

OK, OK.

I just told you that ANY image boosts credibility, and therefore, social shares.

But what I didn’t tell you is that image quality makes a HUGE difference.

In my experience, “quality” means three things:

1. The image is a good fit for the topic.

2. NO cheesy stock photos.

3. The image is high-res.

As long as your image satisfies all three of these guidelines, feel free to toss it into your post.