Viral Content: Use “Scannable” Text.

Like short paragraphs, subheadings and bullet lists. Dr. Jakob Nielson discovered that “scannable” online content boosted readability by 47%.

BRIAN'S TAKE

I’ll admit it. I’m a HUGE readability nerd.

Because the fact is this:

If your content is hard to read, people won’t read it.

That’s why I stick to 1-2 sentence paragraphs:

Lots of subheadings:

And bulleted lists:

I suggest you do the same.

Because when you add all this up, you’ll have content that’s super easy to read (and skim).