Wrap Subheadings in H2 Tags

Include your target keyword in at least once subheading…and wrap it in an H2 tag.

BRIAN'S TAKE

This definitely won’t make or break your on-page SEO efforts. But my tests have shown me that wrapping your target keyword in an H2 tag can make a dent.

Here’s an example of this strategy in action (target keyword=”SEO strategy”):