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Unlocking Growth Together

Bite-sized snacks anyone can use implement to grow their business.


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Tomiwa Adey
in Acquisition
6.8
Make Your Website Responsive
Anything you do to make your site mobile-friendly is a step in the right direction. However, G...
Tomiwa Adey
in Acquisition
6.8
Periodically Check Your Robots.txt File
Sometimes you’ll find that there are blocked pages you don’t want blocked (or vice versa). The...
Tomiwa Adey
in Acquisition
6.8
Tie Your Sites Together in GSC
Google’s “property sets” let you to group your site’s various elements (like mobile and desktop v...
Tomiwa Adey
in Acquisition
6.0
Find Kick-Butt Keyword Ideas in Conference Agenda Pages
Conference agendas list talks that people pay money to see. All you need to do is note any pot...
Tomiwa Adey
in Acquisition
6.0
Generate 1 Million Keyword Ideas With "Keyword Magic"
Keyword Magic is a new feature in SEMRush that generates an insane amount of keyword ideas. Ju...
Tomiwa Adey
in Acquisition
6.0
Look at the SERPS Before Deciding on a Keyword
Knowledge graph. Ads. Carousels. These features can steal clicks from your organic resul...
Tomiwa Adey
in Acquisition
6.0
Provide "What is X" Information For Definition Keywords
When someone searches for a high-level term like “inbound marketing”, they’re usually looking for...
Tomiwa Adey
in Acquisition
6.0
Steal Your Competitors' Keywords With SEMRush
SEMRush is my favorite keyword research tool for one main reason: It  shows you keywords that ...
Tomiwa Adey
in Acquisition
6.0
Use Internal Search Results to Uncover Laser-Targeted...
Internal searches hand you laser-targeted keywords on a silver platter. I recommend seeing what t...
Tomiwa Adey
in Acquisition
6.8
Create AMP Pages
“Accelerated Mobile Pages” are designed to load super quickly on mobile devices. While Google ...
Tomiwa Adey
in Acquisition
6.8
Dodge Duplicate Content With Canonical URLs
Run a massive ecommerce site with thousands of pages? Then you probably have lots of duplicate co...
Tomiwa Adey
in Acquisition
6.8
Double Check That You're Using 100% 301 Redirects
Yes, 302 redirects pass PageRank. But probably not as much as a good ol’ fashioned 301 redirect. ...
Tomiwa Adey
in Acquisition
6.8
Fix HTML Issues and Errors
No, you don’t need to be WC3 validated. And Google probably doesn’t use HTML as a direct ranking ...
Tomiwa Adey
in Acquisition
6.8
Keep an Eye on UGC
If you allow User Generated Content on your site, make sure to keep a very close eye on what peop...
Tomiwa Adey
in Acquisition
6.8
Prune Zero-Traffic Ecommerce Product Pages
Here’s the deal: Most ecommerce sites have WAY too many product pages. And if you look at G...
Tomiwa Adey
in Acquisition
6.8
Destroy Duplicate Content
Duplicate content alone probably won’t get you into trouble with Google. That said, duplicate ...
Tomiwa Adey
in Acquisition
6.8
Have Public Whois Information
Public Whois information may be a Google trust signal. So only use private Whois information i...
Tomiwa Adey
in Acquisition
6.8
Noindex Dynamic URLs
Yes, dynamic URLs DO get indexed. And these dynamic URLs can lead to thin or duplicate content...
Tomiwa Adey
in Acquisition
6.8
Use a Flat and Wide Website Architecture
You want to minimize the number of clicks it takes to get to your site’s inner pages. That way...
Tomiwa Adey
in Acquisition
6.8
Use Google PageSpeed Insights to Improve Your Code
Site speed matters. If you’re not sure if (or why) your site is sluggish, pop it into Google’s...
Tomiwa Adey
in Acquisition
6.8
Use Google Search Console to Find (And Fix) Duplicate...
Google wants you to use unique title and description tags on every page. Fortunately, the “HTM...
Tomiwa Adey
in Acquisition
6.8
Use GTMetrix to Improve Your Site's Actual Loading Speed
Google’s Pagespeed Insight tool only evaluates your page’s code. However, your code is only ha...
Tomiwa Adey
in Acquisition
6.8
Use RavenTools to Uncover Thin Content
“Thin content” refers to content that doesn’t provide a lot of value. Yes, an article with 100...
Tomiwa Adey
in Acquisition
6.8
Use SEMRush or Raven Tools to Check Your Site for Errors
Is SEO important to you? If so, run a monthly site audit with RavenTools or SEMRush. They’ll s...
Tomiwa Adey
in Acquisition
6.8
Use SEO Browser to See What Your Site Looks Like to S...
The way search engines see your site is COMPLETELY different than how users see it. To get a s...
Tomiwa Adey
in Acquisition
6.8
Use Website Penalty Indicator to See If You've Been Hit
Have your rankings suddenly dropped? It may have been a Google update, like Panda or Penguin. ...
Tomiwa Adey
in Acquisition
6.8
Add Transcriptions to Videos
If you host your videos on a platform like Wistia, you definitely want to put a transcription und...
Tomiwa Adey
in Acquisition
6.8
Create a Video Sitemap
Do you host a lot of video content on your site? Then I highly recommend creating a video site...
Tomiwa Adey
in Acquisition
6.0
Write Long Descriptions for YouTube Videos
Long video descriptions help Google understand what your video is about. So I recommend writin...
Tomiwa Adey
in Acquisition
6.0
Promote YouTube Videos to Your Email List
A while back I published this video on link building. Instead of waiting months for the video ...



Hi there. I'm Tomiwa - a programmer by trade, and an avid student of life. My goal with scrappycabin.com is to teach marketer technical skills to take their marketing skills to the next level.

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