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Unlocking Growth Together

Bite-sized snacks anyone can use implement to grow their business.


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Tomiwa Adey
in Acquisition
7.6
Press Request Alerts
Press requests are an absolute gold mine for earning high-value links. A lot of people can be put...
Tomiwa Adey
in Acquisition
7.6
Increase Engagement from Unopened Emails
Objective: Increase the number of people reading and engaging with the emails that you send to yo...
Tomiwa Adey
in Acquisition
7.6
Aligning Search Intent to Content Upgrades
Objective: Increase the number of people downloading content upgrades when they’ve come through t...
Tomiwa Adey
in Acquisition
7.2
Avoid Corporate Gobbledygook
A professional image is necessary but you still want to avoid the dreaded corporate gobbledygook....
Tomiwa Adey
in Acquisition
6.0
Use High-Value Offer Formats
Not all offers are created equal. Some “formats” of offers perform better than others at converti...
Tomiwa Adey
in Acquisition
6.0
Link Your CTA to a Dedicated Landing Page
This tip might seem minor, but it’s incredible how often businesses miss this opportunity. Calls-...
Tomiwa Adey
in Acquisition
5.6
Elements of an Effective Landing Page
Landing pages, sometimes called a “Lead Capture Page,” are used to convert visitors into leads by...
Tomiwa Adey
in Acquisition
6.4
Update and Republish Old Content for a Ranking Boost
Objective: Generate more organic search traffic to existing content that lives on your blog throu...
Tomiwa Adey
in Acquisition
5.6
Pay to Email Someone Else's Subscriber List
Objective: Generate highly targeted traffic to your content that has the potential to convert aga...
Tomiwa Adey
in Acquisition
7.2
Test Keyword-Level Conversion Rate via Paid
Objective: Gain a better understanding of which keywords drive the most conversions from search a...
Tomiwa Adey
in Acquisition
4.8
Build Content off of Unique Data
Objective: Earn backlinks, press coverage and traffic to your content. How: Investing big on c...
Tomiwa Adey
in Acquisition
6.4
Topic-Segmented Email Nurturing Workflows
Objective: Increase retention within your email list, while also increasing the volume of traffic...
Tomiwa Adey
in Acquisition
6.8
Seed Engagement Metrics on Facebook Ads to Drive Down...
Objective: Reduce the amount that you're paying per click across your paid Facebook ads while mai...
Tomiwa Adey
in Acquisition
5.2
Republish Content to Medium
Objective: Give your existing content a boost of traffic by tapping into Medium's referral engine...
Tomiwa Adey
in Acquisition
7.6
Check out what Neil Patel is doing to get free traffic
Check out this email (excerpt) we received from Neil Patel….   This is how it works: ...
Tomiwa Adey
in Acquisition
6.8
The skyscraper technique
The skyscraper technique by Brain Dean of Backlinkio allows you to never need to chose a topic ou...
Tomiwa Adey
in Acquisition
6.8
Clarity Trumps Persuasion
That is one of my favorite phrases I learned from the folks at MarketingExperiements. Often times...
Tomiwa Adey
in Acquisition
5.6
Use Contrast to Make CTAs Stand Out
A call-to-action is meant to stand out, so if your CTA blends in too much with your site design, ...
Tomiwa Adey
in Acquisition
6.8
Promote Offers on Product Pages
CTAs shouldn’t be one size fits all. If your company offers various products or services, you may...
Tomiwa Adey
in Acquisition
7.2
Thank You Pages Are Great CTA Real Estate
Even if someone completes a form on your website (thus they’ve converted as a lead), don’t stop t...
Tomiwa Adey
in Acquisition
8.4
Follow the 7-rule email marketing tactic
The rule of 7 may seem outdated, but it’s very effective when applied to your email marketing cam...
Tomiwa Adey
in Acquisition
6.0
Remove the Main Navigation
Once a visitor arrives on a landing page, it’s your job to keep them there. If there are links on...
Tomiwa Adey
in Acquisition
6.0
Match the Headline of the Landing Page to the Corres...
Keep your messaging consistent on both your CTA and the headline of the landing page. If people c...
Tomiwa Adey
in Acquisition
5.6
Build Custom Tools for Lead Generation
Objective: Increase the number of leads you generate through the creation of highly relevant, sel...
Tomiwa Adey
in Acquisition
7.6
Publish Content on External Sites
Objective: Increase the volume of relevant traffic to your website, while boosting your organic s...
Tomiwa Adey
in Acquisition
6.8
Less is More
I’m sure you’re aware of the rule “keep it simple, stupid.” The same applies to landing pages. A ...
Tomiwa Adey
in Acquisition
7.6
Write in-depth articles
The term “in-depth” means giving careful consideration to all details and aspects of a subject. T...
Tomiwa Adey
in Acquisition
5.6
Industry, Feature & Location Pages
Objective: Increase organic search traffic with high commercial intent by ranking for keywords re...
Tomiwa Adey
in Acquisition
5.2
Acquire a Website and Migrate its Content
Objective: Rapidly increase organic search traffic, as well as traffic from a range of other chan...
Tomiwa Adey
in Acquisition
7.6
Tag IG photos with CTA locations to increase profile ...
Instagram has become a hot spot to market brands.  One thing you might have noticed is that many ...



Hi there. I'm Tomiwa - a programmer by trade, and an avid student of life. My goal with scrappycabin.com is to teach marketer technical skills to take their marketing skills to the next level.

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