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Unlocking Growth Together

Bite-sized snacks anyone can use implement to grow their business.


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Tomiwa Adey
in Acquisition
6.0
Hack Google Suggest With "Wildcards"
You probably already know that you can find keywords using Google Suggest. But what you may no...
Tomiwa Adey
in Acquisition
6.0
Optimize Keywords Ranking In Positions #7-#15
Pages ranking in positions #7-#15 can sometimes crack the top 5 with a little TLC. To find the...
Tomiwa Adey
in Acquisition
6.0
Tap Into Google's Underrated Keyword Research Tool
Google Correlate shows you keywords that tend to get searched for together. For example, someo...
Tomiwa Adey
in Acquisition
6.0
Use Amazon Suggest to Find Ecommerce Keywords
Amazon Suggest is one of the best ways to quickly find long tail keywords for your ecommerce prod...
Tomiwa Adey
in Acquisition
6.8
Double Check That Your Site is Mobile Friendly
Not sure if Google considers your site (or page) mobile-friendly? Then search for your page on...
Tomiwa Adey
in Acquisition
6.8
Invest in a High-End Host for Faster Load Times
Want your site to load faster? Forget plugins, WordPress themes or HTML. Invest in a premium h...
Tomiwa Adey
in Acquisition
6.8
Squish Images (Without Losing Quality) With Kraken
I’d estimate that images makeup 75% of your site’s loading time. So it pays to optimize your i...
Tomiwa Adey
in Acquisition
6.8
Subfolders>Subdomains
There’s no doubt about it: When it comes to search engine optimization, subfolders (backlinko....
Tomiwa Adey
in Acquisition
6.8
Tie Your Sites Together in GSC
Google’s “property sets” let you to group your site’s various elements (like mobile and desktop v...
Tomiwa Adey
in Acquisition
6.0
Uncover Untapped Link Opportunities With Keyword Moni...
Keyword monitoring shows you bloggers that just published content on your topic. (In other wor...
Tomiwa Adey
in Acquisition
6.0
Use Contentmarketer.io to Find Emails
Finding people’s email addresses is a big pain in the butt. That’s why I use ContentMarketer.i...
Tomiwa Adey
in Acquisition
6.0
Use Testimonials to Build Backlinks
If there’s a product or service that you love, see if they have a testimonials page that link out...
Tomiwa Adey
in Acquisition
6.0
Find Keywords with "Searches Related To..."
Google’s “Searches related to X” can help you uncover long tail keywords…and keywords that you ma...
Tomiwa Adey
in Acquisition
6.0
Use Blog Comments to Find Content Gaps (And Then Clos...
Check out comments on competitor’s blogs. What questions do people tend to ask? What topics are t...
Tomiwa Adey
in Acquisition
6.0
Use Pinterest Ads to Find Ecommerce Keyword Ideas
If you sell physical products, Pinterest is an untapped source of product and category keywords. ...
Tomiwa Adey
in Acquisition
6.8
Use SEMRush to Gauge Keyword Difficulty
Keyword difficulty is a tricky thing to measure. After all, Google uses over 200 ranking signals ...
Tomiwa Adey
in Acquisition
6.8
Use Uber Suggest and KeywordTool.io to Find Google Su...
These two tools scrape Google Suggest results. Super helpful for finding long tail keyword ideas ...
Tomiwa Adey
in Acquisition
6.8
Write Out Clear Steps For "How To Do X" Keywords
When someone searches for “how to talk like Yoda” they want one simple thing: To talk like Yod...
Tomiwa Adey
in Acquisition
6.8
Check (And Fix) Crawl Errors in Google Search Console
I recommend digging into the “Crawl Errors” section of Google Search Console at least once a mont...
Tomiwa Adey
in Acquisition
6.8
Scraped Content Outranking You? Let Google Know
Is someone stealing your content? Not cool. Is that same someone outranking you in Google? Eve...
Tomiwa Adey
in Acquisition
6.8
Check Google Search Console Every Week For Issues
I was recently chatting with a friend who heads up SEO at a big company. Their organic traffic ha...
Tomiwa Adey
in Acquisition
6.8
Delete (Or Noindex) Mediocre Blog Posts
I love deleting crappy old blog posts. Because the truth is this: If a page isn’t bringing ...
Tomiwa Adey
in Acquisition
6.0
Use Blog Lists to Find Authoritative Link Opportunities
How do you find the best blogs in your industry? Well you could Google “your topic” + “blog”. ...
Tomiwa Adey
in Acquisition
6.0
Can Your Keyword Get "Knowledge Graphed"?
If so, avoid that keyword like the plague. You don’t want to be like these poor guys:  
Tomiwa Adey
in Acquisition
6.0
Choose Keywords That Are Movin' on Up
Do this before you decide on your next keyword: Pop it into Google Trends. That way you can se...
Tomiwa Adey
in Acquisition
6.0
Don't Focus on Long Tail Keywords
Long tail keywords have their place. But Google Panda and Semantic search has made targeting a...
Tomiwa Adey
in Acquisition
6.0
Generate Keyword Ideas From Your Users
We ask users what they think about our products. We ask users what they think about our conten...
Tomiwa Adey
in Acquisition
6.0
Target Brand New Keywords
Here’s one of my favorite SEO tips: target keywords that are new. In other words, keywords that d...
Tomiwa Adey
in Acquisition
6.8
Create an XML and HTML Sitemap
Sitemaps help Google find (and index) your site’s pages. So make sure to create an XML and HTM...
Tomiwa Adey
in Acquisition
6.8
Implement SSL (But Not Just for SEO)
Google came right out and said it: HTTPS is a “ranking signal“. (And our ranking factors st...



Hi there. I'm Tomiwa - a programmer by trade, and an avid student of life. My goal with scrappycabin.com is to teach marketer technical skills to take their marketing skills to the next level.

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