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Unlocking Growth Together

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Tomiwa Adey
in Acquisition
7.6
21 proven tactics that increase traffic & leads
Once you have a basic traffic system in place, you can start experimenting with additional tactic...
Tomiwa Adey
in Acquisition
6.4
Increase Engagement from Unopened Emails
Objective: Increase the number of people reading and engaging with the emails that you send to yo...
Tomiwa Adey
in Acquisition
6.4
Update and Republish Old Content for a Ranking Boost
Objective: Generate more organic search traffic to existing content that lives on your blog throu...
Tomiwa Adey
in Acquisition
6.4
Aligning Search Intent to Content Upgrades
Objective: Increase the number of people downloading content upgrades when they’ve come through t...
Tomiwa Adey
in Acquisition
6.4
Integrations with Other Products
Objective: Acquire new customers by leveraging the existing user base of products that you integr...
Tomiwa Adey
in Acquisition
5.2
Build an Inherently Viral Mechanism into your Product
Objective: Acquire new users through a mechanism that enables existing users to bring them into y...
Tomiwa Adey
in Acquisition
7.6
Pay to Email Someone Else's Subscriber List
Objective: Generate highly targeted traffic to your content that has the potential to convert aga...
Tomiwa Adey
in Acquisition
6.4
Seed Engagement Metrics on Facebook Ads to Drive Down...
Objective: Reduce the amount that you're paying per click across your paid Facebook ads while mai...
Tomiwa Adey
in Acquisition
6.0
Mention your sources when you're sharing
Remember those influencers/sources that you mentioned in your article? @Mention them when you ...
Tomiwa Adey
in Acquisition
6.0
Create Co-Branded Content and Share out the Leads
Objective: Create a co-branded piece of content that is promoted by both brands to dramatically i...
Tomiwa Adey
in Acquisition
7.2
Set up an Affiliate Program
Objective: Generate new customers through incentivized referrals. How: There's two ways to loo...
Tomiwa Adey
in Acquisition
7.6
Test Keyword-Level Conversion Rate via Paid
Objective: Gain a better understanding of which keywords drive the most conversions from search a...
Tomiwa Adey
in Acquisition
6.0
Emphasize the Benefits of the Offer
Make it clear in your brief paragraph and/or bullet points what the benefits of the offer are. It...
Tomiwa Adey
in Acquisition
6.4
Answer Quora Questions
Objective: Generate qualified referral traffic through to your website by answering relevant ques...
Tomiwa Adey
in Acquisition
7.2
Build Content off of Unique Data
Objective: Earn backlinks, press coverage and traffic to your content. How: Investing big on c...
Tomiwa Adey
in Acquisition
7.6
Republish Content to Medium
Objective: Give your existing content a boost of traffic by tapping into Medium's referral engine...
Tomiwa Adey
in Acquisition
7.2
Map the Locations of your Potential Customers
Objective: Identify the physical locations of your target market so that you can align localized ...
Tomiwa Adey
in Acquisition
6.0
Topic-Segmented Email Nurturing Workflows
Objective: Increase retention within your email list, while also increasing the volume of traffic...
Tomiwa Adey
in Acquisition
7.2
Build a Small-Scale Influencer Referral Programme
Objective: Grow customer referrals and increase your organic search engine rankings and brand ima...
Tomiwa Adey
in Acquisition
7.2
Reverse engineer your content creation
Skyscraper technique involves in three steps: Finding link-worthy content Making it even ...
Tomiwa Adey
in Acquisition
7.6
Using content upgrades to boost your email list
Whether you agree it or not, email list is golden. Having a list of hungry email subscribers is a...
Tomiwa Adey
in Acquisition
6.8
Encourage Social Sharing
On your landing page, don’t forget to include buttons to enable your prospects to share content a...
Tomiwa Adey
in Acquisition
7.2
Content Flipping
Objective: Boost organic search traffic to high-value commercial pages on your website.  How: ...
Tomiwa Adey
in Acquisition
5.6
Craft clickable and shareable headlines
  If you want to capture your audience’s attention, then you’ve got to pay serious attention t...
Tomiwa Adey
in Acquisition
5.6
Test call-to-action buttons
  You can easily boost your conversion rate by 13% or more, just by testing your call-to-actio...
Tomiwa Adey
in Acquisition
5.6
Use advanced guest blogging
There are basically two ways to build an exceptional blog audience through content marketing: ...
Tomiwa Adey
in Acquisition
5.6
Use A.I.D.A. to get more comments
AIDA stands for: A – Capture Attention I – Build Interest D- Create a strong Desire A...
Tomiwa Adey
in Acquisition
7.2
Hack audience through multimedia sources
Hack audience through multimedia sources Here, “multimedia” refers to the use of all marketing...
Tomiwa Adey
in Acquisition
5.2
Give away valuable materials on your resources page
A resource page is a special page where you list the tools and materials that you use to build an...
Tomiwa Adey
in Acquisition
6.4
Upgrade a top 10 list post
Top 10 list posts or articles are an extremely popular content marketing strategy idea. In fact, ...



Hi there. I'm Tomiwa - a programmer by trade, and an avid student of life. My goal with scrappycabin.com is to teach marketer technical skills to take their marketing skills to the next level.

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