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Unlocking Growth Together

Bite-sized snacks anyone can use implement to grow their business.


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Tomiwa Adey
in Acquisition
7.6
Viral Content: Get Emotional
A study published in the Journal of Marketing Research found content that elicits the emotions “a...
Tomiwa Adey
in Acquisition
6.8
Viral Content: Mention Influencers
Link to influential people in your post (and let them know about it). A Columbia University study...
Tomiwa Adey
in Acquisition
5.6
Safety and the Best Advice on SEO
01. Always make a backup​of your blog and take care of security. There is nothing worse than losi...
Tomiwa Adey
in Acquisition
6.4
Viral Content: Ask People to Share.
Include a CTA at the end of your post…and make it personalized. Hubspot found that targeted CT...
Tomiwa Adey
in Acquisition
7.6
Build Backlinks With Link Reclamation
Link reclamation is simple: First, you find mentions of your company and products that don’t l...
Tomiwa Adey
in Acquisition
8.4
Use LSI Keywords
Latent Semantic Indexing (LSI) keywords are a fancy way of saying: “synonyms and closely-related ...
Tomiwa Adey
in Acquisition
5.6
Use HARO and MuckRack for Link Building
You want to get mentions from news sites like the Huffington Post.  Reporters want quotes from ex...
Tomiwa Adey
in Acquisition
6.4
Test Two-Step Email Outreach
Most people send their link pitch in their first email. But I’ve found that a two-step email o...
Tomiwa Adey
in Acquisition
8.0
Bypass Mailchimp double opt-in w Google Sheets
ABOUT THE IDEA Description Mailchimp's double opt-in hurts user experience and could be cau...
Tomiwa Adey
in Acquisition
6.8
SEO Basics
1. Keep in mind that the point of SEO is to help users find your page more easily.​Always think a...
Tomiwa Adey
in Acquisition
5.2
Tips on On-Page SEO
01. Use the main keyword in the Title​(Up to 55 characters will be displayed in Google search res...
Tomiwa Adey
in Acquisition
6.8
Offer Discounts to Universities
Create a fat discount for university students and staff. Then let them know about it. When you...
Tomiwa Adey
in Acquisition
7.6
Give Testimonials
Companies big and small LOVE to show off their customer testimonials. If you’re using a produc...
Tomiwa Adey
in Acquisition
6.0
Find Keyword Ideas in Wikipedia
Wikipedia’s table of contents can have some AWESOME keywords in them. (And these are keywords ...
Tomiwa Adey
in Acquisition
7.2
Blogger Reviews
If you have a software product, information product, consulting service or ANYTHING of value that...
Tomiwa Adey
in Acquisition
7.6
Link Reclamation
Link reclamation is simple: First, you find mentions of your company and products that don’t l...
Tomiwa Adey
in Acquisition
6.0
Create (And Promote) a Scholarship
Everyone knows that .edu links are the bomb. But aren’t legit .edu links impossible for Averag...
Tomiwa Adey
in Acquisition
7.6
HARO
HARO (short for Help a Reporter Out) is one of best ways to get killer backlinks from authority n...
Tomiwa Adey
in Acquisition
7.6
Edu Resource Backlinks
We already established that backlinks from .edu domains pack some serious ranking punch. Besid...
Tomiwa Adey
in Acquisition
7.6
Submit Your Site to Website Feedback Sites
There are a TON of sites that are designed to help you get feedback on your site’s layout or conv...
Tomiwa Adey
in Acquisition
7.2
White Hat SEO Case Study: How To Get a #1 Ranking
Today you’re going to learn how Emil rocketed his site to the #1 spot in Google. (You’ll also ...
Tomiwa Adey
in Acquisition
7.6
Submit Your Site to Blog Aggregators
Blog aggregators are sites that list quality blogs in different industries. Here’s an example (Al...
Tomiwa Adey
in Acquisition
7.6
Find Guest Posting Gigs on Twitter
If there really is a hell, I’m convinced that Satan makes tortured souls guest post for all of et...
Tomiwa Adey
in Acquisition
7.2
Scoop It
Scoop It is one of my absolute favorite places to build buzz and (nofollow) backlinks with a few ...
Tomiwa Adey
in Acquisition
7.6
Broken Link Building
This strategy is similar to the Moving Man Method I outlined above. The difference is that wit...
Tomiwa Adey
in Acquisition
6.0
Wrap Subheadings in H2 Tags
Include your target keyword in at least once subheading…and wrap it in an H2 tag. BRIAN'S TAKE...
Tomiwa Adey
in Acquisition
7.6
Infographics
Almost everyone in SEO knows about infographics, but I’m absolutely flabbergasted at how few take...
Tomiwa Adey
in Acquisition
7.2
Google+ Profile
Did you know that your Google+ profile allows contextual, dofollow links? (Note, you have to b...
Tomiwa Adey
in Acquisition
7.6
Become a Regular Columnist on Authority Sites
My buddy Sujan Patel uses this technique to get his name in front of thousands of people every mo...
Tomiwa Adey
in Acquisition
6.0
Use Content Upgrade Popups
Look: Love ’em or hate ’em, popups work. For example, a few months ago I added the free Sum...



Hi there. I'm Tomiwa - a programmer by trade, and an avid student of life. My goal with scrappycabin.com is to teach marketer technical skills to take their marketing skills to the next level.

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