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Unlocking Growth Together

Bite-sized snacks anyone can use implement to grow their business.


Create your own snack


Tomiwa Adey
in Acquisition
6.8
Use Google Search Console to Find (And Fix) Duplicate...
Google wants you to use unique title and description tags on every page. Fortunately, the “HTM...
Tomiwa Adey
in Acquisition
6.8
Use GTMetrix to Improve Your Site's Actual Loading Speed
Google’s Pagespeed Insight tool only evaluates your page’s code. However, your code is only ha...
Tomiwa Adey
in Acquisition
6.8
Use RavenTools to Uncover Thin Content
“Thin content” refers to content that doesn’t provide a lot of value. Yes, an article with 100...
Tomiwa Adey
in Acquisition
6.8
Use SEMRush or Raven Tools to Check Your Site for Errors
Is SEO important to you? If so, run a monthly site audit with RavenTools or SEMRush. They’ll s...
Tomiwa Adey
in Acquisition
6.8
Use SEO Browser to See What Your Site Looks Like to S...
The way search engines see your site is COMPLETELY different than how users see it. To get a s...
Tomiwa Adey
in Acquisition
6.8
Use Website Penalty Indicator to See If You've Been Hit
Have your rankings suddenly dropped? It may have been a Google update, like Panda or Penguin. ...
Tomiwa Adey
in Acquisition
6.8
Add Transcriptions to Videos
If you host your videos on a platform like Wistia, you definitely want to put a transcription und...
Tomiwa Adey
in Acquisition
6.8
Create a Video Sitemap
Do you host a lot of video content on your site? Then I highly recommend creating a video site...
Tomiwa Adey
in Acquisition
6.0
Write Long Descriptions for YouTube Videos
Long video descriptions help Google understand what your video is about. So I recommend writin...
Tomiwa Adey
in Acquisition
6.0
Promote YouTube Videos to Your Email List
A while back I published this video on link building. Instead of waiting months for the video ...
Tomiwa Adey
in Acquisition
6.0
Use End Slate on YouTube to Get More Subs
Want more YouTube subscribers? Add an “end slate” to the end of your video… …and ask people...
Tomiwa Adey
in Acquisition
6.8
Use These Two Tips to Boost Session Watch Time
Video SEO experts agree: Session watch time is YouTube’s #1 ranking signal. That’s why I’m hoo...
Tomiwa Adey
in Acquisition
6.0
Create Keyword-Rich Playlists in YouTube
Why? First, your playlist can actually rank in YouTube’s search results. Second, your p...
Tomiwa Adey
in Acquisition
6.0
Create Long Videos (They Rank Better in YouTube)
This is probably due to the fact that longer videos=longer session time. Straight from Google:...
Tomiwa Adey
in Acquisition
6.0
Embed Your Videos in Blog Posts
If the video is a YouTube video, these embeds will boost views (and therefore rankings). Eithe...
Tomiwa Adey
in Acquisition
6.0
Embed Your YouTube Videos in Guest Posts
This is another way to get more (targeted) views. Also, embeds are an important YouTube rankin...
Tomiwa Adey
in Acquisition
6.0
Get YouTube Video Views From Online Communities
I probably don’t need to tell you that YouTube SEO is largely a game of total watch time. But ...
Tomiwa Adey
in Acquisition
6.0
Implement Video Schema
If you embed your videos with YouTube or Wistia, schema is added for you automatically. If...
Tomiwa Adey
in Acquisition
6.0
Include Your Keyword In Your Video's Filename, Title ...
Remember: Google still has trouble understanding what videos are about. But when you include y...
Tomiwa Adey
in Acquisition
6.0
Maximize Video Indexing by Putting Video at the Top o...
Have a page where your video IS the content? Then make sure to put your video at the top of th...
Tomiwa Adey
in Acquisition
6.0
Optimize Around “Video Keywords”
Creating an awesome video? Awesome. Ranking your video in Google? Awesomer! But if you want...
Tomiwa Adey
in Acquisition
6.0
Optimize Your Thumbnail Image For More Views
When I first started with video marketing, I ignored my thumbnail. I thought: “They’re either ...
Tomiwa Adey
in Acquisition
6.0
Use "Like this" CTAs on YouTube
Remember: Your video’s likes are an important YouTube ranking signal. Instead of sitting ba...
Tomiwa Adey
in Acquisition
6.0
Use Open Loops To Boost Video View Retention
Yes, viewer retention is a HUGE YouTube ranking signal. But even if you self-host your video, ...
Tomiwa Adey
in Acquisition
6.0
Use These Two Tips to Boost Session Watch Time
Video SEO experts agree: Session watch time is YouTube’s #1 ranking signal. That’s why I’m hoo...
Tomiwa Adey
in Acquisition
6.0
Use YouTube Suggest to Find Video Keywords
Yup, just like you do with Google.
Tomiwa Adey
in Acquisition
6.0
Create Attention-Grabbing Blog Post Intros
This may sound crazy, but here it goes: I spend more time on my introductions than my headline...
Tomiwa Adey
in Acquisition
6.0
Emphasize Fast Results In Your Description Tag
Google searchers want their answer FAST. And if you offer a quick answer (or solution) in your...
Tomiwa Adey
in Acquisition
6.0
Encourage Users to Leave Comments On Your Content
Google’s Gary Illyes states that an active community on your site can help “a lot” with rankings....
Tomiwa Adey
in Acquisition
6.0
Make Sure Your Ads Don't Dominate The Above The Fold ...
If you use ads to monetize your site, then this is a super-important SEO tip to pay attention to:...



Hi there. I'm Tomiwa - a programmer by trade, and an avid student of life. My goal with scrappycabin.com is to teach marketer technical skills to take their marketing skills to the next level.

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