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Unlocking Growth Together

Bite-sized snacks anyone can use implement to grow their business.


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Tomiwa Adey
in Acquisition
6.8
Check Google Search Console Every Week For Issues
I was recently chatting with a friend who heads up SEO at a big company. Their organic traffic ha...
Tomiwa Adey
in Acquisition
6.8
Delete (Or Noindex) Mediocre Blog Posts
I love deleting crappy old blog posts. Because the truth is this: If a page isn’t bringing ...
Tomiwa Adey
in Acquisition
6.0
Use Blog Lists to Find Authoritative Link Opportunities
How do you find the best blogs in your industry? Well you could Google “your topic” + “blog”. ...
Tomiwa Adey
in Acquisition
6.0
Can Your Keyword Get "Knowledge Graphed"?
If so, avoid that keyword like the plague. You don’t want to be like these poor guys:  
Tomiwa Adey
in Acquisition
6.0
Choose Keywords That Are Movin' on Up
Do this before you decide on your next keyword: Pop it into Google Trends. That way you can se...
Tomiwa Adey
in Acquisition
6.0
Don't Focus on Long Tail Keywords
Long tail keywords have their place. But Google Panda and Semantic search has made targeting a...
Tomiwa Adey
in Acquisition
6.0
Generate Keyword Ideas From Your Users
We ask users what they think about our products. We ask users what they think about our conten...
Tomiwa Adey
in Acquisition
6.0
Target Brand New Keywords
Here’s one of my favorite SEO tips: target keywords that are new. In other words, keywords that d...
Tomiwa Adey
in Acquisition
6.8
Create an XML and HTML Sitemap
Sitemaps help Google find (and index) your site’s pages. So make sure to create an XML and HTM...
Tomiwa Adey
in Acquisition
6.8
Implement SSL (But Not Just for SEO)
Google came right out and said it: HTTPS is a “ranking signal“. (And our ranking factors st...
Tomiwa Adey
in Acquisition
6.8
Make Your Website Responsive
Anything you do to make your site mobile-friendly is a step in the right direction. However, G...
Tomiwa Adey
in Acquisition
6.8
Periodically Check Your Robots.txt File
Sometimes you’ll find that there are blocked pages you don’t want blocked (or vice versa). The...
Tomiwa Adey
in Acquisition
6.8
Tie Your Sites Together in GSC
Google’s “property sets” let you to group your site’s various elements (like mobile and desktop v...
Tomiwa Adey
in Acquisition
6.0
Find Kick-Butt Keyword Ideas in Conference Agenda Pages
Conference agendas list talks that people pay money to see. All you need to do is note any pot...
Tomiwa Adey
in Acquisition
6.0
Generate 1 Million Keyword Ideas With "Keyword Magic"
Keyword Magic is a new feature in SEMRush that generates an insane amount of keyword ideas. Ju...
Tomiwa Adey
in Acquisition
6.0
Look at the SERPS Before Deciding on a Keyword
Knowledge graph. Ads. Carousels. These features can steal clicks from your organic resul...
Tomiwa Adey
in Acquisition
6.0
Provide "What is X" Information For Definition Keywords
When someone searches for a high-level term like “inbound marketing”, they’re usually looking for...
Tomiwa Adey
in Acquisition
6.0
Steal Your Competitors' Keywords With SEMRush
SEMRush is my favorite keyword research tool for one main reason: It  shows you keywords that ...
Tomiwa Adey
in Acquisition
6.0
Use Internal Search Results to Uncover Laser-Targeted...
Internal searches hand you laser-targeted keywords on a silver platter. I recommend seeing what t...
Tomiwa Adey
in Acquisition
6.8
Create AMP Pages
“Accelerated Mobile Pages” are designed to load super quickly on mobile devices. While Google ...
Tomiwa Adey
in Acquisition
6.8
Dodge Duplicate Content With Canonical URLs
Run a massive ecommerce site with thousands of pages? Then you probably have lots of duplicate co...
Tomiwa Adey
in Acquisition
6.8
Double Check That You're Using 100% 301 Redirects
Yes, 302 redirects pass PageRank. But probably not as much as a good ol’ fashioned 301 redirect. ...
Tomiwa Adey
in Acquisition
6.8
Fix HTML Issues and Errors
No, you don’t need to be WC3 validated. And Google probably doesn’t use HTML as a direct ranking ...
Tomiwa Adey
in Acquisition
6.8
Keep an Eye on UGC
If you allow User Generated Content on your site, make sure to keep a very close eye on what peop...
Tomiwa Adey
in Acquisition
6.8
Prune Zero-Traffic Ecommerce Product Pages
Here’s the deal: Most ecommerce sites have WAY too many product pages. And if you look at G...
Tomiwa Adey
in Acquisition
6.8
Destroy Duplicate Content
Duplicate content alone probably won’t get you into trouble with Google. That said, duplicate ...
Tomiwa Adey
in Acquisition
6.8
Have Public Whois Information
Public Whois information may be a Google trust signal. So only use private Whois information i...
Tomiwa Adey
in Acquisition
6.8
Noindex Dynamic URLs
Yes, dynamic URLs DO get indexed. And these dynamic URLs can lead to thin or duplicate content...
Tomiwa Adey
in Acquisition
6.8
Use a Flat and Wide Website Architecture
You want to minimize the number of clicks it takes to get to your site’s inner pages. That way...
Tomiwa Adey
in Acquisition
6.8
Use Google PageSpeed Insights to Improve Your Code
Site speed matters. If you’re not sure if (or why) your site is sluggish, pop it into Google’s...



Hi there. I'm Tomiwa - a programmer by trade, and an avid student of life. My goal with scrappycabin.com is to teach marketer technical skills to take their marketing skills to the next level.

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