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Unlocking Growth Together

Bite-sized snacks anyone can use implement to grow their business.


Create your own snack


Tomiwa Adey
in Tech
7.2
Go full-screen for zero distractions
Full-screen editor gives you a stark-white canvas to work from. The essential formatting tools...
Tomiwa Adey
in Tech
6.4
Let Wordpress do the heavy lifting when finding inter...
We love to build internal links from our new articles to those in our archives. In the past, this...
Tomiwa Adey
in Tech
7.2
Avoid funky formatting when pasting rich text
If you don’t paste it just right, you can find yourself swimming in alien formatting, divtags, an...
Tomiwa Adey
in Tech
7.6
Use this reference to compile your own go-to list of ...
WordPress has a huge list of shortcuts to choose from: Tip: You can also access this s...
Tomiwa Adey
in Tech
7.6
Easily keep tabs on you word count
You can check your word count at any time by looking at the bottom of your post editor: In ...
Tomiwa Adey
in Tech
7.2
Insert an “EM” without the “UM”
Do dashes confound you? Em dashes, en dashes, hyphens – things quickly get confusing. Here’s t...
Tomiwa Adey
in Tech
8.0
Edit your posts without actually "Editing"your posts
While browsing the “All Posts” page, you can quickly make changes to any post you see in the list...
Tomiwa Adey
in Tech
7.6
Turn a standard post into a sticky announcement
If you’ve got a big announcement or a really awesome post that you’d like to stay at the top of y...
Tomiwa Adey
in Acquisition
7.6
Press Request Alerts
Press requests are an absolute gold mine for earning high-value links. A lot of people can be put...
Tomiwa Adey
in Conversion
7.2
Add numbers in your headline
There’s a simple reason that “top 10” articles dominate the internet: they attract clicks like a ...
Tomiwa Adey
in Acquisition
7.6
Increase Engagement from Unopened Emails
Objective: Increase the number of people reading and engaging with the emails that you send to yo...
Tomiwa Adey
in Acquisition
7.6
Aligning Search Intent to Content Upgrades
Objective: Increase the number of people downloading content upgrades when they’ve come through t...
Tomiwa Adey
in Tech
8.0
Skip the media library and drop images right into you...
You could drag and drop images into the media upload window inside WordPress. Super. Great. A rea...
Tomiwa Adey
in Acquisition
7.2
Avoid Corporate Gobbledygook
A professional image is necessary but you still want to avoid the dreaded corporate gobbledygook....
Tomiwa Adey
in Acquisition
6.0
Use High-Value Offer Formats
Not all offers are created equal. Some “formats” of offers perform better than others at converti...
Tomiwa Adey
in Acquisition
6.0
Link Your CTA to a Dedicated Landing Page
This tip might seem minor, but it’s incredible how often businesses miss this opportunity. Calls-...
Tomiwa Adey
in Acquisition
5.6
Elements of an Effective Landing Page
Landing pages, sometimes called a “Lead Capture Page,” are used to convert visitors into leads by...
Tomiwa Adey
in Acquisition
6.4
Update and Republish Old Content for a Ranking Boost
Objective: Generate more organic search traffic to existing content that lives on your blog throu...
Tomiwa Adey
in Acquisition
5.6
Pay to Email Someone Else's Subscriber List
Objective: Generate highly targeted traffic to your content that has the potential to convert aga...
Tomiwa Adey
in Acquisition
7.2
Test Keyword-Level Conversion Rate via Paid
Objective: Gain a better understanding of which keywords drive the most conversions from search a...
Tomiwa Adey
in Acquisition
4.8
Build Content off of Unique Data
Objective: Earn backlinks, press coverage and traffic to your content. How: Investing big on c...
Tomiwa Adey
in Acquisition
6.4
Topic-Segmented Email Nurturing Workflows
Objective: Increase retention within your email list, while also increasing the volume of traffic...
Tomiwa Adey
in Conversion
6.8
The 2% rule
You should be getting at least 2% of your traffic to join your mailing list.   2%. Why does...
Tomiwa Adey
in Acquisition
6.8
Seed Engagement Metrics on Facebook Ads to Drive Down...
Objective: Reduce the amount that you're paying per click across your paid Facebook ads while mai...
Tomiwa Adey
in Acquisition
5.2
Republish Content to Medium
Objective: Give your existing content a boost of traffic by tapping into Medium's referral engine...
Tomiwa Adey
in Acquisition
7.6
Check out what Neil Patel is doing to get free traffic
Check out this email (excerpt) we received from Neil Patel….   This is how it works: ...
Tomiwa Adey
in Acquisition
6.8
The skyscraper technique
The skyscraper technique by Brain Dean of Backlinkio allows you to never need to chose a topic ou...
Tomiwa Adey
in Other
6.4
Add number of likes, users, followers or customers as...
Whether we admit to it or not, social proof has a strong influence on what we do. In the world of...
Tomiwa Adey
in Conversion
5.6
Never ask for information you already have
  Once you have got contact data from your potential customer, you no longer need to force the...
Tomiwa Adey
in Tech
7.6
Switch heading styles in the blink of an eye
Change the heading style of a line of text with the tap of a key. For instance, To change a pi...



Hi there. I'm Tomiwa - a programmer by trade, and an avid student of life. My goal with scrappycabin.com is to teach marketer technical skills to take their marketing skills to the next level.

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