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Tomiwa Adey
in Acquisition
7.2
Content Flipping
Objective: Boost organic search traffic to high-value commercial pages on your website. How: ...
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Tomiwa Adey
in Conversion
6.4
Backfire effect
When people react to disconfirming evidence by strengthening their beliefs You can’t change pe...
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Tomiwa Adey
in Acquisition
5.6
Craft clickable and shareable headlines
If you want to capture your audience’s attention, then you’ve got to pay serious attention t...
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Tomiwa Adey
in Acquisition
5.6
Test call-to-action buttons
You can easily boost your conversion rate by 13% or more, just by testing your call-to-actio...
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Tomiwa Adey
in Acquisition
5.6
Use advanced guest blogging
There are basically two ways to build an exceptional blog audience through content marketing: ...
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Tomiwa Adey
in Acquisition
5.6
Use A.I.D.A. to get more comments
AIDA stands for: A – Capture Attention I – Build Interest D- Create a strong Desire A...
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Tomiwa Adey
in Acquisition
7.2
Hack audience through multimedia sources
Hack audience through multimedia sources Here, “multimedia” refers to the use of all marketing...
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Tomiwa Adey
in Acquisition
5.2
Give away valuable materials on your resources page
A resource page is a special page where you list the tools and materials that you use to build an...
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Tomiwa Adey
in Acquisition
6.4
Upgrade a top 10 list post
Top 10 list posts or articles are an extremely popular content marketing strategy idea. In fact, ...
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Tomiwa Adey
in Acquisition
6.0
Create an “after post” checklist to get more visibility
Blog post promotion is to get more visibility on your blog posts. If you’ve creating a great b...
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Tomiwa Adey
in Acquisition
6.4
Brainstorm viral ideas
Gone are the days when we generated content that appealed to Google and other search engines. The...
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Tomiwa Adey
in Acquisition
7.6
Leverage your “above-the-fold” area
Above-the-fold is that area in your site that’s visible when the page first loads, before the use...
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Tomiwa Adey
in Acquisition
8.8
Capitalize on current trends
One vital thing to note is that if your content marketing ideas capitalize on current trends, you...
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Tomiwa Adey
in Acquisition
6.4
Pitch your content for round-up link building
Our first strategy for content promotion happens to be one of our favourites. The premise of r...
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Tomiwa Adey
in Acquisition
6.8
More Landing Pages Equal More Leads
According to a recent marketing benchmarks report, companies see a 55% increase in leads by incre...
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Tomiwa Adey
in Acquisition
6.4
Curate viral content, don’t create it
For our purposes, “curate” means to organize, compile and make content easily accessible in a sin...
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Tomiwa Adey
in Acquisition
7.2
Answering questions on relevant forums
Similar to our Quora strategy, the goal here is to find questions that are related to your blog c...
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Tomiwa Adey
in Acquisition
5.6
The Bandwagon Effect
It’s a natural tendency for humans to copy one another, even without realizing it -- we like to b...
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Tomiwa Adey
in Acquisition
5.6
Leverage Newsjacking
After Prince William and Kate Middleton got married in April of 2011, no one could stop talking a...
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Tomiwa Adey
in Acquisition
6.0
Focus on Creating An Amazing Title
Brian Halligan, HubSpot CEO and co-founder, once said that “you can have a great offer with a bad...
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Tomiwa Adey
in Acquisition
6.0
Get listed as a "Best-of" in your niche
This is an alternate take on the round-up link building technique. There are hundreds, if not ...
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Tomiwa Adey
in Acquisition
7.2
Quora-ing
Quora is a destination, along with SlideShare (or LinkedIn for that matter), where you can grow y...
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Tomiwa Adey
in Acquisition
6.0
Contribute to online communities in your niche
Almost certainly, no matter your business niche, there will be an online community that you can b...
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Tomiwa Adey
in Acquisition
6.8
Monitor alerts and offer your content
When a potter is in the process of making a jar using wet clay, it's easy for him to add or remov...
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Tomiwa Adey
in Acquisition
7.6
Email your sources to help amplify content promotion
Sending out an email to your subscribers should go without saying. Your content should ideally...
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Tomiwa Adey
in Acquisition
6.8
Create Offers For Different Buying Stages
The most common offer I see on most websites is “Contact Us.” Sure, you want all your prospects t...
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Tomiwa Adey
in Acquisition
7.6
Schedule and share 'snippets' on social media
Your followers are online at different times. Sharing your content multiple times increases th...
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Tomiwa Adey
in Acquisition
7.2
Value-adding blog comment
We know what you may be thinking: "Blog comments are spam!" If you do it the right way, it'...
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Tomiwa Adey
in Acquisition
6.4
Repurpose content. Submit to Medium, Slideshare, Vime...
Repurposing your content into a completely new format does a couple of things: 1. You may reac...
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Tomiwa Adey
in Acquisition
5.6
Use the Element of Scarcity
If you look at the principle of supply and demand, you’ll notice that when supply is limited, dem...
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