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Unlocking Growth Together

Bite-sized snacks anyone can use implement to grow their business.


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Tomiwa Adey
in Conversion
5.2
How to Get More Subscribers Using The Content Upgrade
At this point you’re probably wondering: “OK, I’m ready to try the The Content Upgrade. How do...
Tomiwa Adey
in Acquisition
7.6
Viral Content: Publish Between 8am and 12pm
Shareaholic found that 27% of all social shares occur between 8am and 12pm EST. BRIAN'S TA...
Tomiwa Adey
in Productivity
6.8
Some tactics require specific file types – “filetype:”
While it doesn’t come up too often, it’s nice to be able to find certain types of files. The “...
Tomiwa Adey
in Productivity
6.4
Don’t you love relatives? – “related:”
Everything on the web is connected, in one way or another, just like people. Discovering relat...
Tomiwa Adey
in Productivity
5.6
Google search hacks: Link
Link Link:site.com You know there is software where you can find backlinks for the give...
Tomiwa Adey
in Productivity
6.4
Google search hacks: Related
Related This google search hack will help you find the articles related to the words given in ...
Tomiwa Adey
in Productivity
5.6
Google search hacks: Intitle
Intitle You can also find articles related to given keywords by querying intitle:marketing ...
Tomiwa Adey
in Acquisition
6.4
Create Linkable Content Around “Shoulder Niches”
In a boring niche? Then you might think that there’s no way you can create content that people wi...
Tomiwa Adey
in Productivity
5.6
Google search hacks: Info
Info You can access all the information that Google knows about a single website using this sy...
Tomiwa Adey
in Conversion
7.2
No One Wants Your Free Report (And What They Want Ins...
A while back I told you about The Social Squeeze Page, a simple page you can add to your site tha...
Tomiwa Adey
in Conversion
6.0
The Ramit Sethi Formula: How to get a crap ton of ema...
I was doing research today for one of our Epic Teardown post and came across an ingenious tactic ...
Tomiwa Adey
in Conversion
6.8
UPSIDE-DOWN HOMEPAGE
The very first thing I do when someone hires me to help them grow their list is to look at 11 pag...
Tomiwa Adey
in Conversion
9.2
ONE-CLICK OPT-INS
One-click opt-ins are the most game-changing list-building strategy I’ve seen since starting my l...
Tomiwa Adey
in Conversion
5.6
PPC TO WEBINAR
The third and final strategy is the PPC webinar. PPC = pay-per-click advertising Webinar = li...
Tomiwa Adey
in Conversion
7.6
BLOG POST PUSH NOTIFICATIONS
You know how apps on your phone send you push notifications when important stuff happens? Well...
Tomiwa Adey
in Conversion
6.0
The “Hopkins” Formula: What would happen if you just ...
Last weekend I read Scientific Advertising by Claude Hopkins and it was obvious after reading the...
Tomiwa Adey
in Conversion
5.6
I hate Leeching Larry
Lemme tell you about this douchebag I know named Leeching Larry. The first week I met him, he as...
Tomiwa Adey
in Acquisition
4.8
The Definitive Guide to Guest Blogging
The benefits of guest blogging are clear: You land backlinks from authority sites. People...
Tomiwa Adey
in Acquisition
6.4
Viral Content: Use an (Odd) Number
Headlines with numbers are 36% more likely to generate clicks, according to research by Conductor...
Tomiwa Adey
in Acquisition
4.8
Viral Content: Use Short URLs
Marketing Sherpa found that short URLs are 2.5x more likely to attract clicks. BRIAN'S TAK...
Tomiwa Adey
in Acquisition
6.0
Viral Content: Intro=Short Sentences
People only read 28% of a blog post, so you need to hook them fast. Question is: HOW? Sh...
Tomiwa Adey
in Acquisition
6.8
Viral Content: Add a Colorful Image Above the Fold
Xerox found that colorful visuals made people 80% more likely to read a document.   BRI...
Tomiwa Adey
in Acquisition
7.6
Publish Long Content (at least 1,000+ words)
Several industry studies (including ours) have found a correlation between long content and highe...
Tomiwa Adey
in Acquisition
5.2
Viral Content: Use Pro Images
Image quality makes a huge difference. An internal Marketing Sherpa study found that pro images r...
Tomiwa Adey
in Acquisition
7.6
Viral Content: Publish Long Content
Professor Dr. Jonah Berger found that longer content was 76.8% more likely to go viral. Aim for a...
Tomiwa Adey
in Acquisition
6.4
Viral Content: Use a Descriptive URL
A Microsoft study found trusted domains get 25% more clicks. Opt for example.com/cute-cats vs.  e...
Tomiwa Adey
in Acquisition
6.8
Viral Content: Use Hashtags
Dan Zarrella analyzed 1.2 million tweets and found that hashtag-containing tweets boosted retweet...
Tomiwa Adey
in Acquisition
7.6
Viral Content: Be Insanely Practical
Dr. Jonah Berger found that highly-practical articles are 34% more likely to go viral. BRI...
Tomiwa Adey
in Acquisition
6.8
Tips on Off-Page SEO
01. Always follow the 80/20 rule. You should spend 80% of your time on promotion​and 20% on writi...
Tomiwa Adey
in Acquisition
7.2
Viral Content: Images=More Credibility
A Claremont University study found that images — any images — boosted content credibility by 75%....



Hi there. I'm Tomiwa - a programmer by trade, and an avid student of life. My goal with scrappycabin.com is to teach marketer technical skills to take their marketing skills to the next level.

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