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Unlocking Growth Together

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Tomiwa Adey
in Conversion
7.6
Selective perception
The tendency for expectations to affect perception. Your customer’s expectations affect everyt...
Tomiwa Adey
in Conversion
7.6
Status quo bias
The tendency to like things to stay relatively the same (see also loss aversion, endowment effect...
Tomiwa Adey
in Conversion
7.6
Survivorship bias
Concentrating on the people or things that “survived” some process and inadvertently overlooki...
Tomiwa Adey
in Conversion
7.6
Zero-risk bias
Preference for reducing a small risk to zero over a greater reduction in a larger risk. Risk t...
Tomiwa Adey
in Conversion
7.6
Primacy effect
Recency effect & Serial position effect That items near the end of a sequence are the easiest...
Tomiwa Adey
in Conversion
7.6
Processing difficulty effect
That information that takes longer to read and is thought about more (processed with more difficu...
Tomiwa Adey
in Conversion
7.6
Zeigarnik effect
Incomplete or interrupted tasks are remembered better than completed ones. Encourage users...
Tomiwa Adey
in Acquisition
7.6
Give Testimonials
Companies big and small LOVE to show off their customer testimonials. If you’re using a produc...
Tomiwa Adey
in Acquisition
6.0
Find Keyword Ideas in Wikipedia
Wikipedia’s table of contents can have some AWESOME keywords in them. (And these are keywords ...
Tomiwa Adey
in Conversion
7.6
Dunning–Kruger effect
An effect in which incompetent people fail to realize they are incompetent because they lack the ...
Tomiwa Adey
in Conversion
7.6
Egocentric bias
Occurs when people claim more responsibility for themselves for the results of a joint action tha...
Tomiwa Adey
in Conversion
7.6
Halo effect
The tendency for a person’s positive or negative traits to “spill over” from one personality area...
Tomiwa Adey
in Conversion
7.6
Ingroup bias
The tendency for people to give preferential treatment to others they perceive to be members of t...
Tomiwa Adey
in Conversion
7.6
Shared information bias
Known as the tendency for group members to spend more time and energy discussing information that...
Tomiwa Adey
in Conversion
7.6
Bizarreness effect
Bizarre material is better remembered than common material. Make your product or service memor...
Tomiwa Adey
in Conversion
7.6
Conservatism or Regressive bias
Tendency to remember high values and high likelihoods/probabilities/frequencies lower than they a...
Tomiwa Adey
in Conversion
6.0
Peak–end rule
That people seem to perceive not the sum of an experience but the average of how it was at its pe...
Tomiwa Adey
in Conversion
7.6
Picture superiority effect
Concepts that are learned by viewing pictures are more easily and frequently recalled than are co...
Tomiwa Adey
in Conversion
7.6
Positivity effect
That older adults favor positive over negative information in their memories. Remember my ...
Tomiwa Adey
in Acquisition
7.2
Blogger Reviews
If you have a software product, information product, consulting service or ANYTHING of value that...
Tomiwa Adey
in Acquisition
7.6
Link Reclamation
Link reclamation is simple: First, you find mentions of your company and products that don’t l...
Tomiwa Adey
in Acquisition
6.0
Create (And Promote) a Scholarship
Everyone knows that .edu links are the bomb. But aren’t legit .edu links impossible for Averag...
Tomiwa Adey
in Acquisition
7.6
HARO
HARO (short for Help a Reporter Out) is one of best ways to get killer backlinks from authority n...
Tomiwa Adey
in Acquisition
7.6
Edu Resource Backlinks
We already established that backlinks from .edu domains pack some serious ranking punch. Besid...
Tomiwa Adey
in Acquisition
7.6
Submit Your Site to Website Feedback Sites
There are a TON of sites that are designed to help you get feedback on your site’s layout or conv...
Tomiwa Adey
in Acquisition
7.2
White Hat SEO Case Study: How To Get a #1 Ranking
Today you’re going to learn how Emil rocketed his site to the #1 spot in Google. (You’ll also ...
Tomiwa Adey
in Acquisition
7.6
Submit Your Site to Blog Aggregators
Blog aggregators are sites that list quality blogs in different industries. Here’s an example (Al...
Tomiwa Adey
in Acquisition
7.6
Find Guest Posting Gigs on Twitter
If there really is a hell, I’m convinced that Satan makes tortured souls guest post for all of et...
Tomiwa Adey
in Acquisition
7.2
Scoop It
Scoop It is one of my absolute favorite places to build buzz and (nofollow) backlinks with a few ...
Tomiwa Adey
in Acquisition
7.6
Broken Link Building
This strategy is similar to the Moving Man Method I outlined above. The difference is that wit...



Hi there. I'm Tomiwa - a programmer by trade, and an avid student of life. My goal with scrappycabin.com is to teach marketer technical skills to take their marketing skills to the next level.

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