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Tomiwa Adey
in Conversion
6.4
Choice-supportive bias
The tendency to remember one’s choices as better than they actually were. If your customer mak...
Tomiwa Adey
in Conversion
7.6
Self-relevance effect
That memories relating to the self are better recalled than similar information relating to other...
Tomiwa Adey
in Conversion
6.4
Clustering illusion
The tendency to overestimate the importance of small runs, streaks, or clusters in large samples ...
Tomiwa Adey
in Conversion
6.4
Confirmation bias
  The tendency to search for, interpret, focus on and remember information in a way that confi...
Tomiwa Adey
in Conversion
6.4
Conjunction fallacy
The tendency to assume that specific conditions are more probable than general ones. Use testi...
Tomiwa Adey
in Conversion
6.4
Conservatism (Bayesian)
The tendency to revise one’s belief insufficiently when presented with new evidence. Your evid...
Tomiwa Adey
in Conversion
6.4
Contrast effect
The enhancement or reduction of a certain perception’s stimuli when compared with a recently obse...
Tomiwa Adey
in Conversion
6.4
Hot-hand fallacy
The “hot-hand fallacy” (also known as the “hot hand phenomenon” or “hot hand”) is the fallacious ...
Tomiwa Adey
in Conversion
6.4
Hyperbolic discounting
Discounting is the tendency for people to have a stronger preference for more immediate payoffs r...
Tomiwa Adey
in Conversion
6.4
Identifiable victim effect
The tendency to respond more strongly to a single identified person at risk than to a large group...
Tomiwa Adey
in Conversion
6.4
IKEA effect
The tendency for people to place a disproportionately high value on objects that they partially a...
Tomiwa Adey
in Conversion
6.4
Illusion of control
The tendency to overestimate one’s degree of influence over other external events. People love...
Tomiwa Adey
in Conversion
7.6
Impact bias
The tendency to overestimate the length or the intensity of the impact of future feeling states. ...
Tomiwa Adey
in Conversion
7.6
Information bias
The tendency to seek information even when it cannot affect action. People love to feel like t...
Tomiwa Adey
in Conversion
7.6
Insensitivity to sample size
The tendency to under-expect variation in small samples Alright, conversion optimizer, I’m loo...
Tomiwa Adey
in Conversion
7.6
Irrational escalation
The phenomenon where people justify increased investment in a decision, based on the cumulative p...
Tomiwa Adey
in Conversion
7.6
Money illusion
The tendency to concentrate on the nominal value (face value) of money rather than its value in t...
Tomiwa Adey
in Conversion
7.6
Loss aversion
“The disutility of giving up an object is greater than the utility associated with acquiring it”....
Tomiwa Adey
in Conversion
7.6
Negativity bias
Psychological phenomenon by which humans have a greater recall of unpleasant memories compared wi...
Tomiwa Adey
in Conversion
7.6
Neglect of probability
The tendency to completely disregard probability when making a decision under uncertainty. Pay...
Tomiwa Adey
in Conversion
7.6
Not invented here
Aversion to contact with or use of products, research, standards, or knowledge developed outside ...
Tomiwa Adey
in Conversion
7.2
Observer-expectancy effect
When a researcher expects a given result and therefore unconsciously manipulates an experiment or...
Tomiwa Adey
in Conversion
7.6
Optimism bias
The tendency to be over-optimistic, overestimating favorable and pleasing outcomes (see also wish...
Tomiwa Adey
in Conversion
7.6
Pessimism bias
The tendency for some people, especially those suffering from depression, to overestimate the lik...
Tomiwa Adey
in Conversion
7.6
Post-purchase rationalization
The tendency to persuade oneself through rational argument that a purchase was a good value. ...
Tomiwa Adey
in Conversion
7.6
Pseudocertainty effect
The tendency to make risk-averse choices if the expected outcome is positive, but make risk-seeki...
Tomiwa Adey
in Conversion
7.6
Reactance
The urge to do the opposite of what someone wants you to do out of a need to resist a perceived a...
Tomiwa Adey
in Conversion
7.6
Restraint bias
The tendency to overestimate one’s ability to show restraint in the face of temptation. Your u...
Tomiwa Adey
in Conversion
7.6
Rhyme as reason effect
Rhyming statements are perceived as more truthful. A famous example being used in the O.J Simp...
Tomiwa Adey
in Conversion
7.6
Risk compensation / Peltzman effect
The tendency to take greater risks when perceived safety increases. Make your website seem lik...



Hi there. I'm Tomiwa - a programmer by trade, and an avid student of life. My goal with scrappycabin.com is to teach marketer technical skills to take their marketing skills to the next level.

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