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Unlocking Growth Together

Bite-sized snacks anyone can use implement to grow their business.


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Tomiwa Adey
in Acquisition
5.2
Viral Content: Include an Infographic
Data from BuzzSumo found that infographics generate 2.3x more social shares than how-to posts. ...
Tomiwa Adey
in Acquisition
5.2
Viral Content: Use “Scannable” Text.
Like short paragraphs, subheadings and bullet lists. Dr. Jakob Nielson discovered that “scannable...
Tomiwa Adey
in Acquisition
6.4
Viral Content: SEO Tag Copy=Adwords Ads
Adwords ads are designed to maximize clicks. Base your SEO title and description tags on Adwords ...
Tomiwa Adey
in Acquisition
6.0
Use Title Tag Modifiers
Title tag modifiers are words and phrases that tend to get tacked onto the end of search terms. F...
Tomiwa Adey
in Acquisition
7.6
Copy Adwords Ads for Highly-Clickable Title and Descr...
Google has stated that they use click-through-rate as a ranking factor. But HOW do you improve yo...
Tomiwa Adey
in Acquisition
6.4
Viral Content: Use a “Featured Image”
Setting a featured image ensures your social shares include an image. Social shares with images g...
Tomiwa Adey
in Acquisition
6.8
Viral Content: Put Share Buttons Above the Fold
A Google study found that elements above the fold are seen by 58% more people than those pushed f...
Tomiwa Adey
in Acquisition
7.6
Viral Content: Get Emotional
A study published in the Journal of Marketing Research found content that elicits the emotions “a...
Tomiwa Adey
in Acquisition
6.8
Viral Content: Mention Influencers
Link to influential people in your post (and let them know about it). A Columbia University study...
Tomiwa Adey
in Acquisition
5.6
Safety and the Best Advice on SEO
01. Always make a backup​of your blog and take care of security. There is nothing worse than losi...
Tomiwa Adey
in Acquisition
6.4
Viral Content: Ask People to Share.
Include a CTA at the end of your post…and make it personalized. Hubspot found that targeted CT...
Tomiwa Adey
in Acquisition
7.6
Build Backlinks With Link Reclamation
Link reclamation is simple: First, you find mentions of your company and products that don’t l...
Tomiwa Adey
in Acquisition
8.4
Use LSI Keywords
Latent Semantic Indexing (LSI) keywords are a fancy way of saying: “synonyms and closely-related ...
Tomiwa Adey
in Acquisition
5.6
Use HARO and MuckRack for Link Building
You want to get mentions from news sites like the Huffington Post.  Reporters want quotes from ex...
Tomiwa Adey
in Acquisition
6.4
Test Two-Step Email Outreach
Most people send their link pitch in their first email. But I’ve found that a two-step email o...
Tomiwa Adey
in Acquisition
8.0
Bypass Mailchimp double opt-in w Google Sheets
ABOUT THE IDEA Description Mailchimp's double opt-in hurts user experience and could be cau...
Tomiwa Adey
in Acquisition
6.8
SEO Basics
1. Keep in mind that the point of SEO is to help users find your page more easily.​Always think a...
Tomiwa Adey
in Acquisition
5.2
Tips on On-Page SEO
01. Use the main keyword in the Title​(Up to 55 characters will be displayed in Google search res...
Tomiwa Adey
in Conversion
6.4
Base rate fallacy or base rate neglect
The tendency to ignore base rate information (generic, general information) and focus on specific...
Tomiwa Adey
in Conversion
6.4
Belief bias
An effect where someone’s evaluation of the logical strength of an argument is biased by the beli...
Tomiwa Adey
in Conversion
6.4
Bias blind spot
The tendency to see oneself as less biased than other people, or to be able to identify more cogn...
Tomiwa Adey
in Conversion
6.4
Decoy effect
Preferences for either option A or B changes in favor of option B when option C is presented, whi...
Tomiwa Adey
in Conversion
6.4
Distinction bias
The tendency to view two options as more dissimilar when evaluating them simultaneously than when...
Tomiwa Adey
in Conversion
6.4
Empathy gap
The tendency to underestimate the influence or strength of feelings, in either oneself or others....
Tomiwa Adey
in Conversion
6.4
Focusing effect
The tendency to place too much importance on one aspect of an event. People will tend to focus...
Tomiwa Adey
in Conversion
6.4
Forer effect or Barnum effect
The observation that individuals will give high accuracy ratings to descriptions of their persona...
Tomiwa Adey
in Conversion
6.4
Framing effect
Drawing different conclusions from the same information, depending on how or by whom that informa...
Tomiwa Adey
in Conversion
6.4
Functional fixedness
Limits a person to using an object only in the way it is traditionally used. If your produ...
Tomiwa Adey
in Conversion
6.4
Hostile media effect
The tendency to see a media report as being biased, owing to one’s own strong partisan views. ...
Tomiwa Adey
in Acquisition
6.8
Offer Discounts to Universities
Create a fat discount for university students and staff. Then let them know about it. When you...



Hi there. I'm Tomiwa - a programmer by trade, and an avid student of life. My goal with scrappycabin.com is to teach marketer technical skills to take their marketing skills to the next level.

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